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Over the festive period, I was lucky enough to have enough time to read my favourite magazine – Wired.  In case you’re not a business-IT geek, it’s a magazine full of science, IT, new ideas, business, thinking –but very much suitable for someone like me.

One re-occurring side effect of such magazines is that I read with a sense of my own throbbing inadequacy. The people featured have often had a good idea, then spent hours beavering away to make it a success. Others are trying to solve a problem like disease or pestilence, with no budget, in the face of adversity.  In light of that, it’s inevitable that you feel that you too, a thoroughly capable human being, should be striving towards your calling and making the world a better place as you go.

But no. We trudge on, don’t we?

But then I had a brainwave. What we need, what we could all do with, is a magazine which trumpets those who have achieved nothing, those who have no ideas and those who are simply going about daily life.  If the magazine was so inclined, a section of ‘average’ people could be included too.

Imagine: Rich is a consultant who travels with work, he gets up early on a Monday, returns on a Thursday. At work, he grapples with a series of transiently important (but of no global value) issues, bent on trying to increase profitability or efficiency for someone else’s company. He is not developing an app. He doesn’t have a new paradigm for (say) productivity, or for changing society.  He writes a blog which hardly no-one views (as opposed to having millions of hits). He feels like his next big idea is just around the corner. He had one last night, but someone had already invented it and made money from it. He plods on. Not knowing if his actual direction is the right one.

THAT is a story I’d like to read about. (and PS, no it’s not because I’m having a Monday morning crisis on allegedly the most depressing day of the year).

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